Partnership Development

As the world’s second largest computer software and telecommunications market, establishing distribution in Japan is critical. How do you find, engage, and negotiate the best possible partnerships through which to enter the market? Japan Entry provides comprehensive recruitment of strategic partners to maximize your channel coverage and revenues in Japan.

Case Studies:

Japan Entry has over the years built and refined a database of the business development managers and decision-makers at 10,000 companies. They know and trust Japan Entry as a “marriage broker” of quality technology, and are extremely responsive. We qualify, rank, and line up all the suitable partners at the starting gate together. Japan Entry coaches them on their business plans, cross-pollinates customer/sub-reseller partners, and generates a “bidding war” among them. The result is a more highly motivated, qualified, and staffed partnership.

Bottom line: a typical partnership development project is significantly faster and less expensive than dedicating the resources necessary to undertake the effort internally. Moreover, typical projects generate upfront payments and revenue commitments

Partnership Development Phase I

  • research pool of the most advantageous partners
  • contact, screen and rank partners

Partnership Development Phase II

  • set up partner meetings in Japan
  • determine short list of candidates

Partnership Development Phase III

  • get partners under NDA, provide product for evaluation
  • coach candidates to create business plans

Partnership Development Phase IV

  • generate Letters of Intent
  • negotiate partner contracts or purchase orders

Bottom line: a typical partnership development project is significantly faster and less expensive than dedicating the resources necessary to undertake the effort internally. Moreover, typical projects generate upfront payments and revenue commitments.